But Wait, There’s More

Ron Popeil is the inventor and marketer who created a company called “Ronco.”   Known for his advertising on television, Ron Popeil has brought us such great products as the Vego-Matic, the Pocket Fisherman, Mr. Microphone, and the Showtime Rotisserie Oven.   Mr. Popeil is also known for a famous catch-phrase that he would often use in his advertising and marketing: “But wait, there’s more.” Listen to the April 1 sermon.

While this phrase might be a clever way to encourage someone to buy a product, it’s also a great phrase for summarizing the message of Easter and the resurrection of Jesus.  By rising from the dead, Jesus is telling us that there is more to life than just this life.  He is confirming his identity as our Savior and Lord, and also affirming his promise, “I died, and behold I am alive forevermore. And because I live, you will live also” (Rev. 1:18, John 14:19).

Because of Easter, we can see physical death as it really is, not simply an ending, but a transition to a new beginning.  Because of Easter, we discover that we are not in the land of the living moving towards death, we are actually in the land of the dying moving towards life.  Because of Easter we can look at the graves of our loved ones, consider our own mortality, and confidently say, “but wait, there’s more.”

Pastor Mark Miller